The challenge
Pop & Dough was taking orders entirely through Instagram DMs and phone calls. This led to missed orders, miscommunication about flavors and quantities, and no way for customers to browse the full menu or customize their boxes. The manual process couldn't scale with growing demand.
What we built
We built a full e-commerce experience with a menu showcase, a 'Build Your Own Box' customizer where customers pick size, flavors, toppings, and drizzles, and a seamless WhatsApp checkout flow. The site includes event catering pages, a gallery, customer testimonials, and an FAQ section. Real-time price estimation updates as customers customize their orders.
The outcome
Pop & Dough transformed their order process from chaotic DMs to a structured, visually appealing platform. The Build Your Own Box feature became a hit, and the WhatsApp integration maintained the personal touch while eliminating miscommunication. Orders increased and the business scaled to handle corporate events and weddings.
1,000+
happy customers served
200+
events catered
8
signature flavors available
Technical Decisions
Why integrate with WhatsApp instead of building a full payment gateway?
Pop & Dough's customers already order via WhatsApp - it's how the business started. Building a full payment gateway would have added complexity, required payment provider integration, and created friction for their existing customer base. The WhatsApp flow preserves the personal, conversational ordering experience while adding structure through the Build Your Own Box feature. The result is a hybrid: a professional browsing and customization experience that funnels into the ordering channel customers already trust.